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Leicester City is thought to be confident that its shirt sponsorship with BC.Game remains fully operational despite companies behind the online gaming platform being declared bankrupt by a Curaçao court.
Why all sports verticals are increasing in value except media rights
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Thai telco Jasmine International has secured exclusive rights to the English Premier League and FA Cup in Thailand, Cambodia and Laos for at least three seasons, but wants a six-season deal worth as much as $560m.
Formula 1
Formula 1’s sponsorship portfolio continues to grow for next year with the signing of Nestlé-owned chocolate brand KitKat.
Endeavor-owned hospitality company On Location has renewed one of its key contracts, extending with the National Football League, its founder, until 2036.
Postgraduate Rankings 2024
The 2024 edition of SportBusiness’ Postgraduate Rankings is out now, with a new-look interactive rankings table and more.